April 21st, 2017 6:57 AM by Jackie A. Graves, President
Finding the perfect place to call home is so
much more than what’s within the four walls you will live in. It’s also about
finding the ideal neighbors, streets and lifestyle that suit you best – like
feeling safe walking your dog, or sending the kids to a great school, or
walking to restaurants and entertainment. These are all dimensions that play a
huge role in deciding on the right home.
In a recent survey that Trulia conducted in partnership with
Harris Interactive, we examined Americans’ sentiments on the importance of the
ideal home, and found home shoppers aren’t just looking for a house, they’re looking
for a neighborhood.
The results showed the neighborhood is given
significantly more weight than expected, with consumers willing to sacrifice
many home features to live in their ideal spot. Nearly 5 in 6 Americans (84
percent) said the neighborhood would be equally important or more important
than the house, if they were searching for a new home. When asked what they
would be willing to give up in order to live in their ideal neighborhood, 1 in
3 Americans (33 percent) would give up square footage. But people are split
50-50 when it comes to paying above listing price to live in their ideal
neighborhood. However, the majority (57 percent) of parents of children under
18 would pay above listing price to live in the neighborhood with the ideal
Trulia helps navigate these often difficult
compromises by giving home shoppers the information they need to make informed
decisions about neighborhoods across the country. 30+ immersive and interactive
maps provide insight into a neighborhood’s safety, schools, commutes, and even
local dog parks and nightlife.
The House Is Only
Half Of It
we’re rolling out a new national TV and digital campaign we call, “The House is
Only Half of It.” The campaign underscores the important balance between
community and neighborhood, and the house itself.
One spot features a family, the Coburns, and
another features a single woman, Beth, who discover some big issues with
potential neighborhoods while shopping for their dream homes. Beyond
researching home features like square footage and photos, the Coburns and Beth
use Trulia map overlays to successfully locate the exact neighborhoods – and
homes – for them.
By having a little fun showcasing extreme
examples of “nightmare neighborhoods,” we hoped to highlight the sense of
elation and relief people experience when they find the right house and the right neighborhood.
Check out our new spots!
Monica Ma - To view the original article click here